
The third set of threads for Street Fighter 6’s launch roster is available in-game now – but unsurprisingly, the Internet’s already up in arms over the pricing. A single outfit will set you back 300 Fighter Coins, but you can only purchase denominations of 250 Fighter Coins (£3.99/$4.99) or 610 Fighter Coins (£9.49/$11.99). This means, whichever approach you take, you’ll always have some currency leftover.
It also means that in order to buy all the costumes, you’ll be looking at an investment of around £80/$100, although again, you’ll have a number of Fighter Coins leftover. Obviously, this is a pretty hefty chunk of money – especially with no discounts or bundles available right now. When you consider the main game retails for £54.99/$59.99, and includes two outfits for all of the launch characters, this does seem a little extortionate.

Of course, Capcom has put a lot of work into these threads and does deserve to get paid for designing them, but personally we’ll be waiting for some kind of discounted bundle before we consider splashing out on them. What are your thoughts on this pricing model? Are the costumes simply too expensive? Dress up in the comments section below.
Comments 44
I’m SOOOOO sick of this *****!!
Consumers do it to themselves, unfortunately. The fact any microtransaction costs more than a dollar or two is egregious enough, but companies feel like they can charge $20 for Fortnite and Call of Duty skins because there are idiots out there who would pay that.
Nah, Street Fighter 6 is a fantastic game but this bullsh*t needs to stop. We can't be paying £80 just to unlock a new set of costumes for the roster. These prices have completely spiralled out of control all across the industry.
That's actually not too bad for what I was expecting after the TMNT costumes. Sure it is annoying with the whole fighter coin thing but I was planning on only getting two anyway so for $12 that's about where I was expecting/hoping for.
If I remember correctly costumes in SF5 were around $4 or $5 so $6 isn't too much of a hike.
Aren't these part of the Season Pass that costs £50? Just buy that if you want them all.
What a bargain
This is not new. Capcom did the same thing in SF5, a game that was also $60 on launch and was much less deserving of these prices for extra costumes, which 3 bucks alone isn't that bad personally for how meticulous and awesome all of the costumes look. Does it suck that you do have to buy all the costumes, yes, but it's not bad at all considering this is what Capcom has been doing with SF costumes, and will keep doing. This is not $15 Ninja Turtles Avatar Costume situation. And its also kinda insane that people just don't expect this now. Does it suck that the industry has such a heavy focus on monetization now? Yes. But this is expected. And companies will not stop doing it until the only thing that matters, money from these purchases, isn't high enough from a casual consumer base (the people who the companies care about) to change anything. I might pick up a few costumes myself whenever I get the chance because if I spend $10 for some fighter coins and get 3 costumes for characters I really like, that's all I'll need
If you buy these then that's on you. People must be spending on this nonsense or they wouldn't do it. Personally I wouldn't buy these if they were £8 let alone £80 because I have never understood the appeal of cosmetic microtransactions, but clearly others feel differently or they wouldn't exist. If we all stopped paying money towards this nonsense then it will all go away (and be replaced by something newer and even more reprehensible).
@DennisReynolds Apparently the Ultimate Season Pass just has the costumes for the DLC characters, whose 3rd costumes aren't releasing until next year.
Buying cosmetics for video games characters is such a waste of money.
I get that work goes into it, but if the base game at $60 comes with 2 costumes for all characters (plus...you know, the game content), and you have to pay $100 for 1 costume for all characters, the numbers don't add up!
I'm glad I'm not into fighting games. They are a total money grab.
'Of course, Capcom has put a lot of work into these threads and does deserve to get paid for designing them..'
Why are you saying that?! The game is full price, they've been paid already. There's no way I accept cosmetics that could've easily been included in the game, just like it used to be, but we're clearly held back precisely to be sold at a premium as some kind of 'extra' work Capcom has done that deserves recompense.
If this were added playable content for a game that is already feature complete, I'd agree. But this is nothing more than a continuation of the brainwashing the industry seems to have inflicted on people to think a 6 month old, full price game charging for cosmetics is acceptable and normal.
@Ooccoo_Jr or another way to think about it, is that without those other people that like to pay for those add ons, price of base game might have been higher. As long as it is cosmetics/irrelevant like this, it's fair game, and helps keep base game pricing contained.
Once they start removing chunks of the game or game/gameplay impacting feature to sell them as DLC that's a whole other story... so fair enough Capcom, I guess... ?
Street Fighter 6 is great but just avoid the predatory micros. Fighting games are littered with them and they get designed to give players FOMO. If you buy the costumes, you’re supporting a trend that needs to end in the genre.
@riceNpea it's no different than cream and and sugar in coffee. you always have got it for free, but then Starbucks figured some people where willing to pay a lot for more elaborate options, and other impulse buying bonus... Now if you don't want the fanciness (I certainly don't give a crap about cosmetics dlc), you don't need to pay for it...
You can't blame a business to try to find ways to increase their revenue stream, they are commercial enterprises.
@somnambulance I m really gonna sound like a Capcom employee, so last comment here ^_^
one of the reason Fighting games had a huge drought in the early 2000 was consumer fatigue with the genre. When the genre rose from the dead thanks to eSports, it never got back to the level of mainstream appeal it had in the 90s. Making a great fighting game profitable nowadays is actually quite hard. Cosmetics DLC allows to stretch revenue without reducing audience size... nor forcing anybody to plunge beyond the base game price
Well won’t be buying these 😂
@Kalime78 I was thinking exactly the same thing actually. Before I used to complain about these predatory type of practices but now if these idiots are the ones keeping the game price down then that's much better for me I guess. I'd rather some whales paid out hundreds whilst I just pay for the base game and nothing else. Same goes for these ridiculous Collector's Editions you get nowadays.
when ever you compare what you get in a full priced game to how much you get in any given dlc it is always ridiculously over priced and japanese developers seem to be worse at over charging too.
@Kalime78 you're right, I can't blame a business for trying to gouge its customers.
I can blame people for falling for it, and blame people reporting on it as if its acceptable and expected, and for enabling it and giving it validation, which is what I was doing.
@Kalime78 I honestly feel like the audience for fighting games has blown up very recently. It’s not on the same tier as FPS titles, but I have a feeling SF6 is going to be profitable (if it isn’t already) without gouging for cosmetics. This and the $15 fatality in MK1 could push potential consumers away, as well.
I would pay that much for some of those...non traditional(?)...constumes I see from the modding community that somtimes comes across in my recomended videos on YouTube.
$2.50...for Horse Armor...where are my pearls, I need to clutch something...lol...
That was in 2006 if anyone is interested.
Just get the one for your favourite character. Get them all and you're insane.
So simple to not buy stuff lol. I know the outfit won't make me play better but Lilly looks great so I already have mine.
@ShogunRok basically this, Capcom have made an amazing fighting game and one that really should be celebrated but rubbish like this and the Turtles fiasco really leave a sour taste. I've got no issues with reasonably priced dlc but when a handful of costumes costs significantly more than the Phantom Liberty expansion, then there is something seriously wrong
Dead or alive 6 is still more extreme than this in some respects as in order to buy all costumes etc that's a couple of hundred quid. Capcom seems to be going this same way however. Hopefully Tekken 8 doesn't follow this path, but mortal kombat 1 takes things a bit further.
It's just plain greed. At least with Sony games you generally get all of the game, with worthy and inexpensive DLC. Ghost of tsushima has been the best example in recent times for upgrades - £10 for PS5 and £20 for DLC. I was happy with that model. But £90 for a game + add ons, plus then effectively £5 a costume is ridiculous.
Best thing to do - if no one purchases them, then capcom should listen to people. However they are one of the best companies for biggest money grabs, so this fits that template well.
@riceNpea fair enough ^_^ hope you' ll reread your post and agree it wasn't necessarily clear that you were talking about people validating and then complaining. I read it as just bad practice from business companies. Again fair enough if I misunderstood you ! Cheers
Must be a lot of people who still can't resist so they surely wont stop any time soon. Probably even never.
@McBurn yep that ship has sailed a long time ago ^_^
I paid £20 for the game, steelbook in mint condition.
But even if I had paid zero, I still wouldn't pay for costumes/outfits.
Their pricing structure for Fighter Coins is a con.
But still, this will sell loads. 🙄
@somnambulance I don't know the financials for SF6 specifically, but at 2,5MM units (last number published), 50$ average price (once you take promo into account), -30% retailer cut on digital sales and 50% on physical, we're talking about $60-90MM net... Given their global marketing level for the game, I'd assume something like $10 to 20MM marketing, there's like maybe $50-70MM left to Capcom, you take 20% overhead off and it leaves $40-60MM... that's not an enormous budget for a AAA, definitely high enough for a Fighter, but not one with the scope of SF6.... Also, just saw Capcom was targeting 10MM units... ^_^ We hardcore players hang around with each other, and have the perceptions our loved games have huge reach, but most of them just don't appeal to less engaged audiences.. especially the daunting fighting genre, which has huge barrier to entry...
Capcom knowing the game is selling well so they decide to gauge the price to ridiculous heights since they know people will pay it.
It's a shame and it really needs to stop.
Please street fighters don’t support this BS
I don't have the time for fighting games & i don't like the direction they're going. I'm gonna retire fighting games 👍🏽
@Korgon €6 for a stupid costume is a rippoff. Thats 10% of a videogame....
Street fighter has been ripping people off for longer than some people commenting have been alive.
That said the whole microtransaction situation has blown out of all proportion. I can buy nike air max 90s for cheaper than the dlc and actually wear boss clothes on my real life avatar.
@ShogunRok - To be fair, is there any reason why you’d be buying the whole set? You don’t need to buy any to see them on your opponent, and unless your main is random select, you’re probably not using the entire roster yourself, so why not, for example, just buy two for whoever you’re playing as and leave it at that?
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While it’s certainly bad, I don’t think it’s egregious. Egregious was the TMNT stuff, where a single ‘costume’ cost more than two of these, and didn’t look nearly as good (well, except for maybe blanka-chan).
That said, the lack of a 300 fighter coins option, as well as the lack of reasonable means of earning the coins in-game, does make it worse, and is where I feel the real problem lies.
I mean you can choose not to buy it. This is a norm these days. As long as it does not affect the gameplay, it is fine.
The biggest problem imho is that you can’t buy exactly the amount of Fight Coin you need. And this is by design.
These are all very well made and nice but for me it’s a pass as I have 250 FC and there is no way for me to top up the 50 I would need to get one costume for my character 😩
I would even throw 20-25€ at a bundle with all the costumes since the quality is so high but these prices are insane! This needs to stop across many many publishers
Honestly, the much maligned SFV did things better with fight money you could earn and direct purchases from the PSStore
@Flaming_Kaiser
Eh that's up to the individual to decide if it is a ripoff or not. I don't think it's that bad. I mean this a game I plan to play off and on for the next half a decade so I'm not going to sweat $6. 😄
@ShogunRok I like the tales series way of doing things u can unlock multiple different costumes throughout the game yeah they have a pack for buying but u just get more playing the game same with the legend of heroes trails games
@Kalime78 you mean thanks to SF4
@Korgon It's funny to hear that people do sweat it but when a game get a tenner more expensive without monetization they go mental.
In the end you will dig your own grave it started with that price for several thing now it's €6 for a costume and €10 for a fatality it's getting worse and worse.
@Flaming_Kaiser
Everyone has (or at least should anyway) a limit. The day cosmetic costumes get up to double digits in SF6 like they are in say Fortnite for example is mine. Plus there's always the chance I might not like a future costume which then I won't buy it.
That's how I am about the MK1 situation too. There isn't a chance I'll spend $10 on an end of match animation. I'll just look the fatality up on youtube, have a 15 second laugh and move on with my day. I also didn't buy the TMNT nonsense SF6 came out with either.
But the way I see it, the fight to keep games Microtransaction-free ended a long time ago so I might as well engage only where it makes sense to me personally. I love SF6 and I want a new costume for Cammy and Ryu so I'll pick them up since the price isn't outrageous to me personally. It's as simple as that. I'm not digging a grave. I'm just adapting to the times in my own way.
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